Female Passengers’ Opinion about App-based Motorcycle Ridesharing Services in Dhaka City

Abstract

App-based ride sharing service is a very recent development in the major cities of 
Bangladesh. This paper depicts existing situation of app-based motorcycle ride sharing 
services in Dhaka city and the female users’ opinion about the services. An empirical 
study was conducted in Dhaka city, Bangladesh. A total of 100 female users were 
identified by convenience sampling method and an online questionnaire survey was 
conducted. This study reveals that mostly the young women consider the app-based 
motorcycle ridesharing services in Dhaka is very useful for their travel and they usually 
prefer this service instead of the conventional public transport which often remains 
overcrowded with poor conditions.Motorcycle ride sharing service is a preferable choice 
among the users’ mainly because of its quick and easy movements in congested roads of 
the city as well as lower fare rate compared to the ride sharing in car or car-pooling 
services. Results of this paper could be helpful for the ride sharing service providers in 
their strategic business planning.